The aim of the project was to increase the sales of KFC’s kids menu. KFC was looking for a project that impact sales directly. So, Proje Calide designed the “Ben 10 AF game cards campaign”. KFC provided game cards to children along with their kids menu. Kids go to the game’s website, enter the code on the card and downloaded the 3D Ben 10 Alien Force game developed by Proje Calide. We developed three different versions of the game so KFC had a chance to provide three different types of cards to encourage repetitive purchases.