Every year April 23th is celebrated as the International Children’s Day in Turkey. We teamed up with Cartoon Network and celebrated this special day with a breathtaking digital Augmented Reality show featuring Cartoon Network’s animated series Ben 10 Alien Force. On April 23 and 24 children who came to the augmented reality transformation arena at a mall, experienced the merge of the virtual and the physical worlds and transformed into their favorite Ben 10 Alien Force characters. The digital Augmented Reality application presented an interactive experience to children in which they came face to face with Ben 10’s notorious enemy Vilgax and battled with him. This event is amoung the first interative augmented reality show in the world. More than 30,000 fans walked into the shopping mall to experience this amazing event.